Lacoste Polo Shirts – the Rise of the Croc

Lacoste now days seems one of the most popular designer clothing brands. Lacoste polo shirts have been in massive demand since the turn of the century and are still many stores’ best sellers. However Lacoste was never designed to become such a popular product.

Lacoste is a French company and was formed in 1933 by French tennis player, Rene Lacoste. It was during the 1926 US open championship which Rene won which seen him wear the first sport performance clothing. Rene wore a cotton polo shirt which was supposed to reduce sweat. After the 1926 championship win, Rene’s friend drew him a crocodile which he embroidered onto his tennis shirts. This was to become known as Lacoste’s famous logo.

It wasn’t until his retirement from Tennis that Rene introduced other shirts and started the foray into fashion 1933. During the 1950′s and 60′s Rene’s son Bernard took over the Lacoste empire and started to really expand the product both in the range and to new markets internationally. During the 1970′s Lacoste became a really popular brand in the huge USA market.

In the 1980′s Lacoste further increased the product range into items other than clothing, notably aftershave and toiletries. Nowadays there are over 50 million Lacoste products sold nationally covering a diverse group of people from the scallies of Liverpool to the up and rising tennis stars.

One of Lacoste’s most successful and popular products is the polo shirts with the distinctive logo to the left chest. Since the turn of 2000 these have been in massive demand and still continue to be many stores’ most popular product. Here at Neat, you can get a Lacoste polo at the lowest price of just £44.99!!! This is between a £5 – £10 saving on other online and high street shops.

About the Author

Darrell Freeman
At Neat we have an excellent selection of Cheap Lacoste polo shirts at great prices from just £44.99.

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